Association Transformation

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Episode 30: The Association Rebranding Process: is it time for a make-over?

Associations, like any business, has a brand and that brand needs to morph with the transformation of the business. With some associations being centuries old, rebranding is a necessity to keep with the times. In this week's episode, Andrew and Elisa and their guests speak about this process - the how and why of an association's rebrand. How can you identify when your organisation needs a paint job? Who needs to be involved in the process? How much is it going to cost? And, what are the benefits - what do you get out of it? These questions and more are addressed with today's guests Gwyn Donohue, Director of Communications & Public Affairs at PIJAC and Rob Helsby, Lead Designer at Cantarus. You won't want to miss this episode.

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THE PODCAST: LATEST EPISODE

Episode 30: The Association Rebranding Process: is it time for a make-over?

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