NEW EPISODE EVERY TWO WEEKS!
Welcome to THE PODCAST
A transatlantic conversation advancing the impact and evolution of non-profit organizations. Together with our special guests, each episode we take a deep dive into the issues, topics, challenges and opportunities facing the association community.
EPIOSDES 51-60
Ep 51: The benefits of going global
Exposure to fresh perspectives, new ways of doing things, alternative solutions, peer networks, and creative ideas is fundamentally every association's core purpose; and building and capitalising on an international network is an effective way of delivering against an association's mission. But many association leaders grapple with international business development, not least because of the perceived time, money, and resources required but also because the relevance isn't always obvious. In this week's episode Elisa and Andrew explore the realities of going global - the benefits, the risks, the barriers, and the opportunities - and the need for informed decision-making when contemplating international strategy.
Ep 52: Attention economics: the bottleneck of human thought
When he defined the concept of "attention economics" in 1971, Nobel Laureate Herbert A. Simon wrote that "...a wealth of information creates a poverty of attention...". 50 years later, and in a data-rich world, the overwhelming wealth of information available to us means a dearth of something else, i.e. the scarcity of whatever it is that information consumes - our attention. In this week's episode, and in the first of a series of conversations focused on attention economics, Elisa and Andrew define the concept and begin to explore how membership bodies need to understand, respond to, and flourish within the attention economy.
Ep 53: The House of Agile
he last two years have seen unprecedented disruption across the world and businesses have had to adapt to survive. In 2017, McKinsey wrote a report called the Five Trademarks of Agile Organisation. Today's guests, Marcia Philpin explains how she adapted the five trademarks and developed the FPM's House of Agile to nurture, sustain, and grow the FPM during the pandemic. Marcia's article can be read at https://mag.nationalhealthexecutive.com/publication/?m=62920&i=683129&p=6. Registration for the IAL's Essence of Leadership Summit is found at https://theial.org/essence-of-leadership-summit/.
Ep 54: Continuous Disruptive Innovation
Organizations that employ the strategy of Continuous Disruptive Innovation (CDI) are a rare breed. They require disruptive leadership teams who create tremendous long-term value by nurturing periods of sustained ideation and value creation. They build platforms or networks that give rise to the development of a series of offerings, each of which creates further disruption within an industry. Think Google. Think Apple. Elisa and Andrew begin to explore the basics of CDI and consider ways in which the membership world can apply the principles of CDI to the long-term development (and redevelopment) of their value propositions.
Ep 55: The untapped power of component relations
Ahead of their session at the this year's ASAE's annual meeting in Nashville, Jessica Irizarry, Michelle Runge, and Elisa share their views with Andrew on the imperative to elevate awareness of and appreciation for the centrality of component relations amongst associations. Register for the 2022 ASAE Annual Meeting at https://annual.asaecenter.org/index.cfm.
Ep 56: The state of nonprofit marketing
Salesforce recently published its 7th annual report on marketing within the global nonprofit environment. Over 8,200 marketing professional from more than 30 countries were surveyed on the shifts which have occurred in marketing strategies, priorities, and challenges during 2021. It makes insightful reading and this week Elisa and Andrew are joined by marketing specialists Lorraine Cox, CMktr and Stefan Bradham, CAE to explore recent changes and trends in content strategy, member engagement, data innovation, and digitisation.You can download the report at https://www.salesforce.com/form/sfdo/.... Mark Schafer's book Marketing Rebellion: the most human company wins can be ordered at https://www.amazon.co.uk/Marketing-Re....
Ep 57: Our 2022 mid-year review
How's life in Association World? What are the priorities? What are we talking about and what should we be talking about? This week Elisa and Andrew spend time exploring the subjects that pique their interest as they reflect on the ongoing development and focus of membership organisations since launching Association Transformation nearly two years ago.
Ep 58: Creativity and the case for content culture
This week's episode is sponsored by our friends at Cambridge Publishing Ltd (www.cpl.co.uk). Elisa and Andrew are joined by Martin Bewick, Senior Content Strategist at CPL to explore the value of devising an association's content strategy and the impact of cultivating a content culture. There is no single 'right' model and Martin helps us understand the process for creating a content strategy that works hand-in-hand with your wider business, marketing and communications plans to ensure you tell a consistent story to your members. Download CPL's report on Channelling the future at https://www.cpl.co.uk/news/channellin....
Ep 59: Hybrid is in the eye of the beholder
Maintaining diverse income streams is (or should be) a ubiquitous priority for association leaders. While the pandemic focused our attention on new approaches to securing non-dues revenue, post-pandemic it is incumbent on us to to sustain partnerships and innovations that underpin financial strength, promote business resilience, and support the development of an equally diverse value proposition. As we celebrate our 2nd birthday, Elisa and Andrew are joined by Patrick Wilson, growth strategist and President of The Profitable Association to explore alternative income formulas for modern membership organizations.
Ep 60: If you're not at the table...
The Entomological Society of America (ESA) is a non-partisan scientific organization which represents a broad spectrum of opinions united under one principle: the promotion and advancement of scientific inquiry, discovery, and communication. Within the context of its diverse membership, the ESA has devised a successful approach to engaging in topics of broad social interest, including statements on Why Black Lives Matter to Entomology at the start of the George Floyd movement, the January 6 insurrection (Our Place in Democracy), the Hidden Costs of War (in response to Russia's invasion of Ukraine), and the recent ruling from the Supreme Court on Dobbs v Jackson Women's Health Organization (On Women's Pursuit of Science). We contend that a modern membership organization has an obligation to participate in societal debate and to influence social narratives wherever possible; and in Episode 60 Elisa and Andrew are joined by Chris Stelzig, Executive Director of the ESA who explains the organization's methods for addressing social responsibilities through constructive dialogue and informed debate. If you're not at the table, then you're probably on the menu.
ASSOCIATION TRANSFORMATION IS DELIVERED IN PARTNERSHIP BY
