MODULE 2
STRATEGY
Purposeful abandonment and inspired innovation: the strategic imperatives for association success
In governance terms, one of the Board’s central roles is to ensure a winning strategy for its association. Its core work includes setting priorities, reviewing and modifying strategic plans, and monitoring performance against agreed measures of success. By “strategic planning”, we mean the process of determining an association's long-term goals and then identifying the best approach for achieving those goals. In simple terms, it is the Board’s role to set the association's goals, and to specify the limits of conduct (delegated authority) within which the Executive operates while pursuing those goals.
It is common for directors to question “how are we going to be strategic?” and admitting that you are unsure of the process takes courage; but it is completely reasonable, after all why should directors instinctively know how to plan strategically for a not-for-profit membership body? Through practical exercises, group discussion and case study analysis, you will examine exactly what is required for directors to be successful in fulfilling this pivotal board function.
LEARNING OUTCOMES
At conclusion of the module, you will be able to:
1. Understand the pivotal role of the Board (and directors) as strategic and transformative leaders;
2. Be a confident ambassador, advocating effectively for the association and the profession of its members;
3. Recognise the impact that the Board can have on association performance;
4. Interpret and develop your own leadership style; and
5. Understand how to manage the complexities which are inherent in leadership.
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