Whilst associations are not-for-profit, they are also not-for-loss and therefore operate within the parameters of corporate governance. As with all businesses, they face several core challenges which require effective and innovative governance to navigate, such as membership recruitment and retention, membership value proposition, market competition, and declining purchasing power of target markets. As socially focussed organisations however, they also have an inherent responsibility to deliver social value and realise positive impacts on their communities, be it their membership directly or the extensive web of their members’ commercial and/or professional networks.
In broad terms, “good governance” enables and supports an association’s compliance with relevant legislation and regulation but critically it also promotes attitudes and a culture where everything works towards fulfilling the association’s vision, mission and values. The significant environmental, social and economic challenges that face society as we proceed through the 2020s are of an unprecedented global scale, but membership bodies can and must contribute to the required solutions.
By exploring governance as an opportunity for creativity (rather than a burden of compliance) you will learn that NETpositive Governance™ is not a complex concept: it is a governance model built around the widely accepted principles of Governance as Leadership and corporate social responsibility; and by adopting the model, association boards can widen their governance focus to include developing their ability to identify, articulate, and deliver their positive social impacts.
1. Articulate the purpose, definition and qualities of good governance and describe the characteristics of the commonly used governance models;
2. Explain the distinct roles, responsibilities and relationships of association directors;
3. Debunk the myths of association governance;
4. Understand how to maximise governance for social value and impact; and
5. Embrace risk, transparency and accountability as opportunities.
You will also have access to our NETpositive Governance™Diagnostic and Action Planning Tool, which you can use for developing your knowledge of social responsibility and sustainability, and for identifying your priorities for addressing sustainable development as an association leader.