The social contexts of association purpose
Boards must lead their associations through uncertain times, navigating increasingly complex environments, defining value, and ensuring members’ needs and expectations are realised. A knowledgeable Board is therefore critical for the long-term success of their association. Whilst an in-depth understanding of members’ profession is crucial, so too is an informed appreciation of the socio-political and economic environments in which their members and the association operate.
By exploring national and international case studies and examining societal and business trends, you will develop your understanding of the impact of external context and culture on the practice of Board leadership and association governance.
1. Understand the nature of ‘societal culture’ and identify how it impacts association leadership, board decision-making, and strategic development;
2. Critically reflect on the relationship between external context and culture at societal and association levels;
3. Evaluate how external context and culture influences change in an association;
4. Critically reflect on the relationship between public policy and association practice;
5. Understand the practical tools for identifying and interpreting external trends in the context of your association.